If an Enterprise Model is to be used in the strategic decision-making, it should represent the connections between the elements of internal structure, like processes, machines, people, and the elements of the business environment, like market segments, competitors, regulators. The paper presents and discusses a modeling technique - Fractal Enterprise Model (FEM) - that allows to represent such connections, and a computerized toolkit - FEM toolkit - that supports the modeling process. The presentation is done based on a running example. The attendees will learn about an innovative presentation of a business environment in an enterprise model.