Community Driven Commerce: Design of an Integrated Framework for Social Shopping


The fast evolution of the internet has tremendously increased the variety of modern communication possibilities for people, offering new sources for social contacts via communities and networks. Likewise, there exists a steadily increasing demand for social e-commerce, an emerging phenomenon also called social shopping. Especially applicable for B2C and C2C e-commerce, social shopping is currently characterized by offering platforms where consumers collaborate online, get advice from trusted individuals, find the right products of a repository and finally purchase them. This paper illustrates an integrated framework for social shopping as basis for a new prototype system. For the design of the framework, conventional community and shopping systems as well as existing best practice social commerce models were analyzed in detail. The presented results highlight core entities, functions and interactions of the social shopping concept, summarized in a concise diagram.

Poster: IADIS International Conference E-Commerce 2007, Algarve, Portugal; 12-07-2007 - 12-09-2007; in: “Proceedings of the IADIS International Conference E-Commerce 2007”, S. Krishnamurthy, P. Isaias (ed.); IADIS Press, (2007), ISBN: 978-972-8924-49-2; 353 - 356
Thomas Grechenig
Thomas Grechenig
Ao.Univ.Prof. Dipl.-Ing. Dr.techn.